On tonight’s episode of “The Taste,” Nigella Lawson stopped to spread the word about the Ford Warriors in Pink line of products. From their site, “Ford Motor Company has been active in the fight against breast cancer since 1993. In 2006 Ford intensified its efforts by introducing Warriors in Pink and the Ford Warriors in Pink line of wear and gear. 100% of the net proceeds from all wear and gear sales is dedicated to the cause with donations going to charities that offer a wide-range of support.
Ford Warriors in Pink also uses an unusually broad outreach from sponsorship of Komen Race for the Cure™ to inclusion in popular TV shows and magazines to endorsements by celebrities.The goal is to keep the topic of breast cancer part of everyday conversation and encourage women and men to engage in self-exams. Greater awareness can lead to earlier diagnosis, which in turn, could save lives. Ford is committed to the cause and has dedicated more than $120 million to the cause.”
They have men’s, women’s, and children’s clothes, accessories (like totes, hats, scarves, and note cards), and car decals. The treasure I want is their apron! And it’s for a great cause!